До свидания, читатели, прощай, Салон!

19 января 2011
Честно говоря, объективно понимала, что печатная пресса в нашем регионе, как, впрочем, и во всем мире постепенно изживает свой век. Но то, что жизненный путь издания, с которым связано немало прожитых лет, так скоропостижно закончится, стало неожиданностью. Впрочем, кому, как не редактору отдела бизнеса, четко осознавать, что когда издержки на производство газеты длительное время превышают доходы от розничных продаж и рекламы, рано или поздно, это надоедает тому, кто платит по счетам. И немножко обидно, что первыми - уходят, как часто бывает, в жизни, лучшие. Потому что - объективно, вне зависимости от личных симпатий, - даже коллеги-конкуренты, положа руку на сердце, всегда признавали - "Салон" - это лучшее издание региона.
Почему же тогда оно оказалось нерентабельным? Ну, наверное, по той же причине, по которой мой любимый ФК "Шахтер" еще долго не будет приносить своему владельцу дохода. Хорошее, качественное - не может стоить дешево, а в Украине есть предел покупательной способности у читателей - и свои представления о предельных ценах на рекламу у рекламодателей.
Так или иначе, "Салон Дона и Баса" уходит в историю донецкой журналистики, и за эту историю мне лично не стыдно. Хочу поблагодарить наших верных читателей - спасибо вам за ваш изысканный информационный вкус, который, безусловно, отличал аудиторию "Салона" и всегда заставлял нас работать на достойном вашего внимания уровне подачи и анализа информации.
Я не прощаюсь с теми читателями, которые любили по пятницам и вторникам открывать пахнущий свежей типографский краской раздел "Бизнес" и читать материалы вашей покорной слуги.
Надеюсь, уже в ближайшее время мы с вами встретимся вновь, идя в ногу со временем, на виртуальных страницах популярных деловых интернет-сайтов.
А что касается "Салона" - я думаю, это тот случай, когда покойник заслужил, чтобы о нем вспоминали хорошо. Прощай, "Салон"! До свидания, читатели!
Теги: Салон

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